I recently completed a fresh website for a client, who had an old website that was built using wix.com, a do it yourself website builder that charges a flat monthly fee. Anyway, it came time to consider getting the new website up onto hosting and preparing a list of 301 redirects to preserve the page rank and domain authority. Continue reading…
The Overwhelming Importance Of Website Testimonial
Website testimonial, at its base level, is a comfort blanket for all those people that visit your business. It’s snuggly and warm, with a thick feather down made of happy previous customers that oozes confidence straight out of the screen. Continue reading…
Google Local Listings Reduced
Have you noticed something a little odd going on with the Google Local listings of late? In order to mesh more effectively with their mobile layout, the Google Local listing have been reduced in number from 7 to 3. Continue reading…
Organic Link Building Strategies | Linkbait
What do you think ‘linkbait’ is? It’s certainly not an easy part of your arsenal of organic link building strategies; it’s content based and hard work. If you’re already a regular blogger, you’ll know how difficult it is to produce an endless stream of perfect content. Continue reading…
Search Engine Optimisation Costs In 2015
Over recent years, search engine optimisation costs in 2015 have risen and it has become a far more major undertaking compared to the old methods employed by SEO’s of yesteryear.
For a national business, advertising on a national level, the days of banging keywords and directory listings in has long gone; you require national SEO budgets. Far too often, I see small business owners who all of a sudden want to sell their wares to the entire country Continue reading…
Top SEO Trends In 2015
Some of the top SEO trends in 2015 are the growth of ranking factors that worked in 2013 and 2014. Chief amongst them are the growing importance of editorial content and it’s partner in crime, social media. Bring these together in the right way, and your marketing is onto a winner. Continue reading…
Beating the Google mobile search results algorithm update
Why the shift in emphasis on mobile search results? In the old days, you had one fixed layout. No layout differences between devices, because there WERE no other devices. Now, the average business website has to adapt to customer needs and to be honest, I’m glad Google has pushed the change. Giving your customer the best possible experience when search for your products and services helps all businesses. Continue reading…
Copy That Converts In 2015
It’s a Saturday morning at home with the children today, so time for an infographic that explains the key points of creating copy that converts in 2015. Continue reading…
Default Text If WordPress Customizer Field Is Empty
Oddly, this one had me scratching my head for an age – obviously not had enough coffee! WordPress customizer doesn’t return results unless saved first – here’s how to return default text if the WordPress customizer field is empty. Continue reading…
Change the Foundation Topbar Breakpoint in SASS
As standard, vanilla Zurb Foundation runs out of the box at a breakpoint of 741px for the change to a medium desktop view. Unfortunately, the topbar navigation is stupidly difficult to set independently of this breakpoint when using the SASS version. Continue reading…