19
Aug
2016
Local Search: What is a website citation?

Local Search: What is a website citation?

At a basic level, a website citation is simply a mention of your business, on web directories and other websites, including social media accounts, that forms a key factor in Google local search rankings of approximately 25%. (Continue reading)

18
Aug
2016
Local Search Small Business Marketing Tips

Local Search Small Business Marketing Tips

It’s all very well for those with a robust marketing budget, but for the average small business owner, the cost of effective local marketing can form a large part of their operational budget. I’ve put together these  local search small business marketing tips for those that are willing to go the extra mile and leverage local search marketing to their advantage, while remaining within search engine ‘safe’ guidelines. (Continue reading)

27
Jul
2016
Sass Tutorial: Variables And Basic Nesting

Sass Tutorial: Variables And Basic Nesting

I’ve got an hours breathing space – time for a SASS tutorial! Are your CSS stylesheets getting unwieldy? Have you ever had to do a fiddly search and replace through a thousand lines, just to change the background colour of something in some specific places? (Continue reading)

20
Nov
2015
The Trouble With Wix.com

The Trouble With Wix.com

I recently completed a fresh website for a client, who had an old website that was built using wix.com, a do it yourself website builder that charges a flat monthly fee. Anyway, it came time to consider getting the new website up onto hosting and preparing a list of 301 redirects to preserve the page rank and domain authority. (Continue reading)

9
Aug
2015
Google Local Listings Reduced

Google Local Listings Reduced

Have you noticed something a little odd going on with the Google Local listings of late? In order to mesh more effectively with their mobile layout, the Google Local listing have been reduced in number from 7 to 3. (Continue reading)

13
May
2015
Search Engine Optimisation Costs In 2015

Search Engine Optimisation Costs In 2015

Over recent years, search engine optimisation costs in 2015 have risen and it has become a far more major undertaking compared to the old methods employed by SEO’s of yesteryear.

For a national business, advertising on a national level, the days of banging keywords and directory listings in has long gone; you require national SEO budgets. Far too often, I see small business owners who all of a sudden want to sell their wares to the entire country (Continue reading)

24
Apr
2015
Beating the Google mobile search results algorithm update

Beating the Google mobile search results algorithm update

Why the shift in emphasis on mobile search results?  In the old days, you had one fixed layout. No layout differences between devices, because there WERE no other devices. Now, the average business website has to adapt to customer needs and to be honest, I’m glad Google has pushed the change. Giving your customer the best possible experience when search for your products and services helps all businesses. (Continue reading)

22
Mar
2015
Change the Foundation Topbar Breakpoint in SASS

Change the Foundation Topbar Breakpoint in SASS

As standard, vanilla Zurb Foundation runs out of the box at a breakpoint of 741px for the change to a medium desktop view. Unfortunately, the topbar navigation is stupidly difficult to set independently of this breakpoint when using the SASS version. (Continue reading)

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