At a basic level, a website citation is simply a mention of your business, on web directories and other websites, including social media accounts, that forms a key factor in Google local search rankings of approximately 25%. (Continue reading)

It’s all very well for those with a robust marketing budget, but for the average small business owner, the cost of effective local marketing can form a large part of their operational budget. I’ve put together these  local search small business marketing tips for those that are willing to go the extra mile and leverage local search marketing to their advantage, while remaining within search engine ‘safe’ guidelines. (Continue reading)

I recently completed a fresh website for a client, who had an old website that was built using wix.com, a do it yourself website builder that charges a flat monthly fee. Anyway, it came time to consider getting the new website up onto hosting and preparing a list of 301 redirects to preserve the page rank and domain authority. (Continue reading)

Website testimonial, at its base level, is a comfort blanket for all those people that visit your business. It’s snuggly and warm, with a thick feather down made of happy previous customers that oozes confidence straight out of the screen. (Continue reading)

Have you noticed something a little odd going on with the Google Local listings of late? In order to mesh more effectively with their mobile layout, the Google Local listing have been reduced in number from 7 to 3. (Continue reading)

Over recent years, search engine optimisation costs in 2015 have risen and it has become a far more major undertaking compared to the old methods employed by SEO’s of yesteryear.

For a national business, advertising on a national level, the days of banging keywords and directory listings in has long gone; you require national SEO budgets. Far too often, I see small business owners who all of a sudden want to sell their wares to the entire country (Continue reading)

It’s a Saturday morning at home with the children today, so time for an infographic that explains the key points of creating copy that converts in 2015. (Continue reading)