My local search marketing service pushes your website up the search results. This optimises results for your area and targets a local demographic.
Allowing you to target additional individual towns and cities, using clever copywriting and website structure, this helps push your website towards Google’s first page with local search optimisation. Bring in fresh new trade and engage a new potential audience.
Local Search Marketing: Exposure, Leads & New Business
Getting top position for search results in your area can be the difference between having a website and having one that creates customers for you.
For many small or niche businesses, the majority of your work will come from a restricted geographical radius. My local SEO package will help drive local customers to your website with on-page SEO that includes SEO copywriting and keyword analysis to target the search terms that people use to find your services. This improves your results in the major search engines, including Google, Bing and Yahoo.
Tightly Targeted Local SEO
As a result of this tightly targeted approach, one of the benefits of the local SEO package is a much more affordable package, as it’s much easier to rank for search terms due to more specific demographics and location based keywords.
- 70 – 80% of users will ignore paid ads and focus on organic results
- 40% of all users search by location
- 43% of searches return local results
- 79% of customers take immediate action when searching locally
- 18% of searches lead to a same day sale
What’s included in the search marketing process?
A full website audit is carried out and provided to you before work commences. This highlights any problem areas within the website, as well as outlining the action plan for changes required.
Using data gained from Google Analytics, you will receive 3 months of reports, tracking the progress of the website and outlining the differences the local search marketing optimisations has made.
This includes increased visitor traffic, the actions performed by visitors on your website and the uptake in visitor conversion to customers, as well as a host of other important factors.
- Your website optimised for location based search terms
- Submission to major search engines
- Competitor analysis – learning where competitors are succeeding where you may not be
- Additional location based landing pages to target visitors in surrounding towns / cities
- Google places / maps account created and optimised for local search
- Schema markup code integrated – this outlines vital code for Google inclusion, from opening times to customer testimonials
- Local & national directory entries to create citations
Looking to boost sales, conversions and website visibility with local search marketing?
Call 07557 766735 today, for an informal discussion on the best way forward for the local search marketing of your website