Freshly Blended is starting to see substantial traffic coming from mobile devices, with many people who search on mobile, and this is also true from client websites. This is especially evident in local business search, for business’s that deal with non-technical members of the public , such as hairdressing.

The effects of mobile web design in analytics – how many people search on mobile

The demographic we’re seeing tends to place IT-savvy users as more likely to be visiting on desktop computers, with the general public far more likely to be using tablets and smartphones. How many people search on mobile? One local hairdresser website in particular sees over 40% of traffic coming from mobile, with IOS by far the leader, with both iPhone and iPad.

how many people search on mobile
How many people search on mobile?

A responsive website is one website that adapts itself to the screen size of the device it’s being viewed on. It carries a number of benefits:

  • No need for separate sites to load mobile content
  • No pinch and zoom to bring up page elements
  • Adaptive elements built for touch on smaller devices, such as onscreen buttons

It’s no longer a question of WHEN you need the mobile ready website, you need one now. Forbes has some pretty scary figures for all of you with fixed width websites:

Two-thirds of smartphone users say a mobile-friendly site makes them more likely to buy a company’s product or service, and 74% say they’re more likely to return to the site later.

Forbes.com

67% state that “A mobile friendly site makes me more likely to buy a product or use a service”

Searchenginewatch.com

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