Beating the Google mobile search results algorithm update

Why the shift in emphasis on mobile search results?  In the old days, you had one fixed layout. No layout differences between devices, because there WERE no other devices. Now, the average business website has to adapt to customer needs and to be honest, I’m glad Google has pushed the change. Giving your customer the best possible experience when search for your products and services helps all businesses. Continue reading…


8 Tips To Improve Website Engagement

Let’s talk about bounce rate. Bounce rate is one of those rare analytics numbers that you’d love to be low. What is a bounce? A bounce occurs when a visitor clicks onto your website and ‘bounces’ away again. This could be for a number of reasons, which you’ll discover as I give you 8 tips to improve website engagement. Continue reading…


6 Reasons Multiple Websites Are Killing Your Business

I was recently approached by a potential client, very much of the ‘old school’ who believes that having multiple websites to promote his business is a fantastic idea. After all, wouldn’t having lots and lots of extra exposure under different domain names and search terms be a no-brainer? Continue reading…


Eye Tracking Studies – Web Design Lessons To Learn

I’m going to state something entirely predictable here – people care about image. Image is everything and if your website doesn’t follow suit you are, at the very least, in for some flatulent traffic with a bounce rate that makes Tigger look like a couch dweller.

Your visitor finds your website visually appealing due to two key factors. It’s a combination; not one or the other. Appearance and structure. Continue reading…


Redesign Your Website

When it comes time to redesign your website, it can seem like a daunting task, particularly on larger, content heavy websites, but the good new is it doesn’t have to be. With the right planning up front, it’s a classic case of seeing the trees in the wood. Dividing it up into specific tasks gives the mind something to grasp, rather than rocking and gently weeping with despair. The first step in a website redesign is asking some very specific questions as to how your website looks from both your and your visitors point of view.

Continue reading…


What Is Fluid Web Design?

What is fluid web design? Fluid web design is a recent design discipline that’s really caught fire over the last two years. It’s a fairly in depth development procedure that allows your website to adapt itself to the screen size it’s being viewed on. Continue reading…