The Meta Description Tag

Let’s get one thing out of the way; Google etc do not use the meta description tag for ranking purposes. Content is king, and the search engines (quite rightly!) no longer fall for keyword stuffing. What the meta description tag does do is give you the chance to write a sumptuous, inviting advert within the organic listings that can drastically improve click through rates. Continue reading…


Facebook For Business – Advertising

This is based purely on actual experience; it’s not a quick fact-gathering web harvest, but based on a working ‘local’ business, a hairdressers that I co-own and upon top of which my web design studio sits. We primarily use Facebook to advertise our local business. Continue reading…


Do I need a website?

There is a little corner of cyber space where no-one ventures.  On domains far away sit millions of websites that have never been visited.  Well not by anyone other than the business owner or developer anyway.  Is yours one of them? Continue reading…